When you look at an organisation, with diverse people, projects and goals, how do you find a single unifying thread to represent its mission visually? We look for a spark of what makes the organisation unique. Then, we take that and create something beautiful.
In our experience with large organisations across the region, we have learnt that attentive listening is one of the most effective things we can do in the initial stages. We started a conversation about how to unify the visuals and messages.
8titude suggested a brand new visual direction: the iconography of the tree, with healthcare-related icons to show the idea of ‘Continuous Learning’, the interrelations between each sector, the impact on communities, and AIC Learning Institute as an enduring, reassuring source of knowledge.